WALMART BATTERY CENTER
CLIENT: WALMART BATTERY CENTER
CATEGORY: FREESTANDING DISPLAY / END-CAPS
Create a permanent display that would be merchandised Front-of-Store (FOS) @ Walmart Supercenters.
- Increase impulse sales of Duracell, Energizer& Rayovac batteries.
- Reduce out-of-stocks from existing Quad Display that had been used for the past several years.
The rectangular 4-way design allowed shoppers and retail stockers improved access to all forms of Batteries. Our design allowed us to place better selling Alkaline Batteries on the wide sides of the display and increasing the shelf depth for those cells,
The new placement of alkaline batteries improved the category ROI through increased sales and a reduction in out-of-stocks and inventory over other segments which were previously over-spaced. This shift resulted in an estimated 5-8% sales lift.