WALMART BATTERY CENTER
PROJECT DETAILS
CLIENT: WALMART BATTERY CENTER
CATEGORY: FREESTANDING DISPLAY / END-CAPS
BACKGROUND
Create a permanent display that would be merchandised Front-of-Store (FOS) @ Walmart Supercenters.
- Increase impulse sales of Duracell, Energizer& Rayovac batteries.
- Reduce out-of-stocks from existing Quad Display that had been used for the past several years.
EXECUTION
The rectangular 4-way design allowed shoppers and retail stockers improved access to all forms of Batteries. Our design allowed us to place better selling Alkaline Batteries on the wide sides of the display and increasing the shelf depth for those cells,
RESULTS
The new placement of alkaline batteries improved the category ROI through increased sales and a reduction in out-of-stocks and inventory over other segments which were previously over-spaced. This shift resulted in an estimated 5-8% sales lift.
RETAILER
Walmart