CATEGORY: FREESTANDING DISPLAY / CONSUMER ELECTRONICS
GoPro asked OSI to design a new dynamic, elegant and educational display containing plug and play functionality that was easy to install, maintain and update, yet also leveraged their existing brand equity.
OSI designed and delivered a modular end cap fixture solution with options to showcase GoPro’s vast collection of products and accessories. The display contained a vibrant video display of educational videos to grab consumer attention and provide immediate product education. The new display system was rolled out to a variety of retail locations throughout the United States.
GoPro was extremely pleased with the modular design which allows components to be easily interchanged increasing the display’s life and flexibility. The interactive components helped engage consumers and increase sell-through of both primary products and accessories.