MICROSOFT RETAIL REIMAGINED
PROJECT DETAILS
CLIENT: MICROSOFT
CATEGORY: STORE ENVIRONMENT
The objective was to create a modular shop-in-shop environment designed to accommodate various retailers across the globe, and leverage smart technology to aid the consumer in making the best purchasing choices at the point of sale.
EXECUTION
OSI created a variety of elegant, modular fixtures that allowed retailers to customize the perfect store environment based on each unique floorplan. The smart technology helped guide each consumer through their buying journey leading them directly to devices that perfectly matched their personal needs and budget.
RESULTS
Since the rollout of this innovative retail solution, sell-through data has shown a 13% uplift in device sales in stores featuring Retail Reimagined compared to stores of the same retailer that did not feature Retail Reimagined.
RETAILER
Global Launch to Various Retailers
AWARDS
OMA Gold Prize Winner
Building Brands.
Growing Business.