CATEGORY: PACKAGING / PRINT
Qalo was looking for a way to merchandise their silicone rings in individual boxes – where a customer could see and touch it through some sort of window but still have it secured. The challenge is that the rings are sold in 10 different sizes for men and women and they did not want to create 10 different size packages.
OSI designed and produced a custom rigid mailing tube that was used as the primary packaging and also could be used in direct mail. The mailing tube featured specific instructions on an inner portion of the tube and contained all kit components. OSI produced all custom mailing tubes and some of the components and fulfilled them direct to consumers through an integrated order processing system with the client.
The custom packaging was a success in terms of its design and elevating the brand and function in serving as a direct mail piece. It was also designed to be able to be merchandised in temporary and permanent counter displays.