TOYO TIRES USA ONLINE COMPANY STORE

PROJECT DETAILS

 

CLIENT: TOYO TIRES USA

CATEGORY: WEB PORTAL / PREMIUMS

BACKGROUND
Toyo Tires USA needed a simple and secure way for their dealer partners and sales associates to order higher-quality branded premium products and promotional items for local and regional marketing programs while remaining within their allocated budgets.

EXECUTION
OSI’s Promotions team worked closely with Toyo Tires USA’s marketing department to design and launch a streamlined custom web portal featuring both public and dealer-only online company stores.  OSI’s creative team also designed and sourced a variety of affordable name brand premium Toyo Tires merchandise featured throughout the online stores.  This allows their employees and dealers to choose from a broad selection of stock and seasonal Toyo Tires branded merchandise, and have it delivered directly to their office or dealerships within a few days. The portal also includes options to order Toyo Tires POP collateral, product literature, signage and training materials.

RESULTS
Toyo Tires USA’s marketing team has been able to increase dealer engagement and further promote their brands through a centralized and dynamic web-based catalogue of affordable, top-tier custom branded premium merchandise.