CLIENT: WRANGLER MACY’S
CATEGORY: FREESTANDING DISPLAY
Wrangler wanted OSI to design a jeans and shirt display fixture appropriate for the introduction of the Wrangler line at 50 Macy’s locations.
Using both metal and wood, we designed a semi-rustic display to show 300 plus pairs of jeans and to hold all colors and sizes. The display reflected the Wrangler brand and also provided interchangeable signage. OSI also coordinated the rollout and installation.
Macy’s appreciated the speed and efficiency of the rollout and reported increased product sales at each of the 50 locations. As a result, OSI was asked to produce additional units for distribution to more than 200 Macy’s stores across the United States.