ZERO MOTORCYCLES SHOWROOM
CLIENT: ZERO MOTORCYCLES
CATEGORY: SHOWROOM / STORE-IN-STORE
Zero Motorcycles planned to open their first single-line, stand-alone dealership and needed a comprehensive design and implementation for a small showroom space. The overall design needed to co-exist with current black & white branding and had to include key function areas.
OSI called on their vast motorsports retail experience and developed a comprehensive space for a product showcase, Parts and Accessories, transaction space, and meeting/lounge space.
Large lifestyle graphics and branding were incorporated, as well as a service area in the rear of the space. Product information and specifications were placed for easy viewing by consumers. The overall look retains white walls and a gray woodgrain tile floor to complete the modern aesthetic.
This retail space hit all the marks set out in the scope of design. All the required functional areas were included in a relatively small space including the walls which were covered with aluminum slat wall for additional design features and product placement. The dealer was exceptionally pleased and reported a brisk increase in foot traffic and sales in the new space.